Helping you find the truth:



Your environment

Your path forward and purpose

Bristlecone is an executive coaching, consulting and leadership development firm.


About us

Bristlecone emerged as we navigated our own personal and professional challenges. It was solidified by our collective business leadership, psychological insights, and coaching expertise.

Don Bailey

Don's LinkedIn Profile
Don Bailey
Born and raised in Northwestern Pennsylvania, Don’s rise in the financial services industry has been propelled by his highly engaged, assertive leadership style, extraordinary ability to persuasively communicate a compelling vision and his transparent approach to people management.  In his most recent operating role, Don was the President of Global Sales for Marsh, the largest risk broker in the world with 500 offices in 130 countries and $7 Billion in annual revenues. From 2015 –…

Heather Althoff

Managing Partner
Heather's LinkedIn Profile
Heather Althoff
Born and raised in New York, Heather is a certified Practitioner of the Myers-Briggs Type Indicator (MBTI) Step I and Step II Instruments. In 2018, she completed the Brain-Based Coaching program through the NeuroLeadership Institute. This expertise plays an integral role in her executive coaching work at Bristlecone. After graduating from Carleton College with a B.A. in History and a concentration in Political Economy, and then a few years later completing a M.L.S from Pratt…


At Bristlecone, we identify, interrogate, and manage the obstacles that disrupt the achievement of personal, professional and corporate goals.

Through a combination of unvarnished truth, relentless introspection and actionable advice, we help C-Suite executives realize their purpose to drive top-line growth and high-powered cultures.


Bristlecone recognizes that moments of change in personal and professional growth are marked by complexity that is best navigated with a clear sense of purpose. Therefore, they approach executive coaching differently by collaborating with clients to amplify their awareness of self and environment.

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Business Experience

Don's 30 years of executive level business experience enables Bristlecone to move beyond general coaching and into business mentorship. Being able to understand, navigate and succeed from both sides of the table makes Bristlecone a partner of choice among C-suite executives in Fortune 250 companies nationwide.

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Cue Routine Reward

The strategic integration of Neuroscience into Bristlecone's executive coaching is a unique point of difference. By examining clients' capacity for personal change and informing their mastery of organizational change, a span foundation is built from which business leaders thrive.


01 Chief Executive Officer

Public Company

She was frustrated with the legacy mindset of the leadership team and knew the company needed to take more risks and embrace new approaches. Bristlecone worked with her to better understand the science of change and how to collaborate with the leadership team to create a change culture and deliver outpaced growth.

02 Chief Legal Officer

Private Company

He wanted to be seen as more than a lawyer. He knew he could offer more value than just the legal and compliance work he was doing for the organization. Bristlecone worked with him to identify/build his core skills to create a broader role for him in leading strategy development for the organization.

03 Chief Sales Officer

Private Company

She knew the sales results had to improve and was challenged by the seemingly unchangeable sales cultures of the company. Bristlecone supported her in the development of an innovative and compelling sales strategy using social currency to drive pull-demand. Sales growth tripled.

04 Chief Financial Officer

Private Company

He was frustrated by the intense oversight of the Board and the diminishing autonomy he had to run the finance organization. Bristlecone partnered with him to create a deeper understanding of the Board behaviors and identify personal strategies, which enabled him to engage with the Board in a constructive manner and gain his autonomy back.

05 Senior Executive

Private Company

While he had achieved a senior role in the organization, his team's feedback was not positive. He needed to find a better way, or risk his career. Bristlecone led him on a journey of awareness where he actively managed his ego and reinvented himself as an inspirational leader and recognized developer of people.


By combining the principles of executive coaching and neuroscience with the insights gathered from years of business leadership experience, Bristlecone helps executives and teams clarify their purpose and achieve their potential.

Executive Coaching

Coaching to help executives clarify their purpose and achieve professional and personal potential.

Leadership Development

Training aligned with your organization's growth goals.


Advising leaders, organizations, and boards of directors regarding strategic growth opportunities.

News & Insights

Thanks for the Feedback: The Science and Art of Receiving Feedback Well

April 18, 2022

Thanks for the Feedback: The Science and Art of Receiving Feedback Well

An individual’s ability to constructively receive feedback is highly correlated to their career success. Both giving and receiving feedback are…

The Four Agreements: A Toltec Wisdom Book

March 7, 2022

The Four Agreements: A Toltec Wisdom Book

Do you have a very strong will? If so, Don Miguel Ruiz’s The Four Agreements: A Toltec Wisdom Book may…

contact us

Don Bailey


Heather Althoff

Managing Partner

Main Office

New Jersey

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